Design Brief
For this project I designed the label for 3 different flavors of Four Loko. Four Loko is an alcoholic beverage that has a target audience of young adults (21+). With designing the label I also redesigned their logo as well.
Design Reasoning
With my redesign of the way Four Loko labels their beverage cans I wanted to put a trendy and hip spin on their current design. Based on the designated flavor I created a pattern to supplement the design. in addition I thought it would add to the “trendiness” of the brand if I gave it a catch phrase “Let Loose, Let Loko”.
![](https://cdn.myportfolio.com/3a61b91a-b8c0-4194-a0a7-c5aa349f2491/24908f8d-eccf-4f9b-a9f1-35c0756b3d82_rw_3840.jpg?h=bd0f4c8d67462f08049f7c1df1526c31)
![](https://cdn.myportfolio.com/3a61b91a-b8c0-4194-a0a7-c5aa349f2491/f5930832-99a7-49e4-85b0-e0c6e60e898e_rw_1920.jpg?h=9883289886874f2b0d4b25b03595c007)
![](https://cdn.myportfolio.com/3a61b91a-b8c0-4194-a0a7-c5aa349f2491/cc9bc547-c793-4fef-9d91-8434bf5d59f8_rw_1920.jpg?h=63db0632cad4edcd9c460eac8c0e0752)
![](https://cdn.myportfolio.com/3a61b91a-b8c0-4194-a0a7-c5aa349f2491/1a09169d-3ca5-41a4-8659-fe2843622835_rw_1920.jpg?h=349ba09f7ed8c26ac700821c56a5c6cf)