Design Brief
For this project I designed the label for 3 different flavors of Four Loko. Four Loko is an alcoholic beverage that has a target audience of young adults (21+). With designing the label I also redesigned their logo as well.
Design Reasoning
With my redesign of the way Four Loko labels their beverage cans I wanted to put a trendy and hip spin on their current design. Based on the designated flavor I created a pattern to supplement the design. in addition I thought it would add to the “trendiness” of the brand if I gave it a catch phrase “Let Loose, Let Loko”.
